Their Challenge:
Branching out from an existing established brand to create a new one that focuses on kind and compassionate elder care. A new name is needed to help this emerging company find its mark in a competitive market.
Our Solution:
Not all heroes wear capes, and health care workers are today’s true heroes. Using a strong association with the community support of health care workers, the new brand leaned on everyone’s renewed comprehension of a care sector that we rely on.
